Article Marketing & Book Promotion: Promote Your Book To The Top Of The NY Times Best Sellers List

Article Marketing & Book Promotion: Promote Your Book To The TopOf The NY Times Best Sellers ListBy Eric J. Gruber


Although, Mark Hyman, M.D, the New York Times Best Sellingauthor, and practicing physician, had a strong, multi-facetedmarketing and sales plan in place, the addition of an articlemarketing strategy helped him in his successful quest to pushhis book, UltraMetabolism – The Simple Plan For Automatic WeightLoss to the #2 spot of the NY Times Best Seller List. Dr.Hyman’s article marketing campaign was only one piece of thepuzzle, but an important piece that helped him establish keyrelationships with website publishers that will result inincreased, targeted traffic and stronger sales for many monthsand years to come.
By including a targeted article marketing program into yourmarketing and sales plan, you too could achieve book-marketingsuccess. Doing this effectively requires planning and perfectexecution from beginning to end:
Step 1: Create An Article That Grabs Readers Interest
One of the most important parts of the article is the title.Remember, the first 3-4 words of your article title have themost weight with Google and other search engines. The point ofthe title is to intrigue your audience to actually sit down andread the article. You may even want to offer an outrageousproposition that you can fulfill within your article body as wehave with the title of this article.
The articles that get the best results are the ones thatprovide unique, high quality content that solve at least onepiece of a problem puzzle. However, to convert readers tobuyers, you must not give the reader all of the answers to the“HOW” to solve a particular problem. Instead you want to teasethem with some of the how and top it off with the why it’simportant.
Step 2: Turn Readers Into Prospects With A Strong Call ForAction And An Offer They Can’t Refuse
You want to encapsulate the essence of what makes you and youroffering unique. This is your Unique Selling Proposition. Dothis by chiseling away the information that no one cares aboutfrom your golden nuggets. Refine them into gleaming insights.Hammer them into logical sequence. Fasten them to readerbenefits. Then polish and polish it until your fingers ache, tocreate a glittering necklace of persuasion that seduces the eye,charms the imagination, and dazzles the reader with so muchhuman interest that it is indeed much easier to click and go toyour website than skip.
If you add a free bonus offer, you will make it even easier forreaders to click to your website. You can offer a sneak previewof your book, a free ezine subscription, or a free special bonusreport that further enhances your credibility as the expert.
Step 3: Maintain Reader Interest & Create a Squeeze Page
Think of your article as a sales funnel. Your article title,content, bio box and the link you send your readers to shouldall flow right into each other. Including a link to the mainpage only distract and frustrate readers. You will lose thatsale forever.
When you promote your book in your bio box, then take them to asqueeze page within your site that convinces people why theyshould either buy the book or why they should subscribe.
Step 4: Target Your Audience With Ezines & Websites That Make aDifference
You need to find websites that are highly visited and ezinesthat are the most read, but more importantly, you want to focuson websites and ezine publishers within your specific niche thathave strong emotional connections to their audiences. Throughour research for Mark Hyman MD, we found information for apopular About.com editor. About.com is among the top 50 sites onthe net today. This submission resulted in over 1,500 opt-in andnew sales in one day, not counting the successes from othercredible websites.
Step 5: Submit Your Article & Build Your Links and Traffic
Now is the time to perform the tiring, boring and tedious taskof submitting your articles. But, as you completing thisprocess, know that there is light at the end of the tunnel. Byusing these article marketing strategies, you can build a steadystream of warm ready-to-buy visitors and substantially increaseyour book sales
By including article marketing into your multi-facetedmarketing and sales plan, you too can achieve success inmarketing your book. You will then only be limited by yourimagination and your time. The question is, “What is yourdestination?”
About the Author: Article marketing expert and award-winningpublic relations practitioner, Eric Gruber helped promote MarkHyman MD’s book to the top of the NY Times Best Seller List. Fora free consultation on how to substantially increase your booksales using today’s hottest Internet marketing strategies, emailEric@prleads.com or go to http://www.prleads.com/article.htm tohave Eric manage your article marketing campaign.
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